With the register of a trademark, through the law 22362 (Trademark Law), the States supports the owner’s exclusive rights on it. The clients gained by the owner of a trademark, constitute a property for him and this property is what the law protects. The register of a trademark protects clear commercial relations.
With the register of a trademark you avoid not only that a third party who could intend to misappropriate the trademarks, could divert its clients for his own benefit but also that he could discredit it providing lower quality products or services.
The differentiating function the trademark has, apart from preventing the consumer from being cheated, protects the formation and consolidation of clients.
While the trademark gains prestige and reputation it turns into a valuable intangible asset for its owner.