A trademark is a distinctive feature that identifies and differentiates products and services from one another and associating them with a trademark leads consumers to choose them in the market.
This is why the trademark provides identity to its owner. Consumers are attracted by the trademarks that represent quality and prestige.
The trademark not only allows consumers to distinguish if from others, but also sellers can offer it and everybody can recommend it.
The trademark distinguishes a sort within its group. For instance, the trademark Fiat distinguishes the kind “automobile” within the group “automobiles”.